Perlmutter serves as Director of the United States Copyright Office

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Credit DMLA

Writeup by Thomas Smith
CEO Gado Images
DMLA Programs Chair

The Digital Media Licensing Association works hard to promote our member companies and advocate on behalf of their interests. In addition to holding our annual conference, providing members-only documents and legal information, and facilitating connections within our industry, the DMLA advocates on a variety of legal and legislative issues, including copyright law.

On Friday, February 26, 2021, DMLA advanced this aspect of our mission by meeting with Shira Perlmutter, the new Register of Copyrights and Director of the United States Copyright Office. When Ms. Perlmutter took office in October 2020…


Conference attracts 240 attendees from 16 countries

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Courtesy DMLA

The reviews are in: The 2020 Digital Media Licensing Conference delivered its promise of better-than-ever content while taking the event back to its international roots, attracting 240 persons from 16 countries to the six-day event.

From comprehensive sessions on hot topics in tech and legal to mind-bending demonstrations of synthetic cars, scenery and people, more than 60 speakers delivered a robust educational experience to participants. Each of the 26 educational panels and roundtables earned ratings above 8.5 out of 10.

“The program committee members worked hard to provide innovative, engaging content for their panels and roundtables,” said conference Chairman Thomas…


Tech and legal experts discuss the most cutting edge impacts of tech on media licensing

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Courtesy DMLA

Write-up by Conference Chair Thomas Smith

Panelists at the 25th Digital Media Licensing Conference during the Hot Topics in Tech section discussed the hottest topics in tech, including Global RF license definition, metadata preservation, streaming stills, image and video tracking, the Google Images Licensable Badge, and image-centric SEO best practices.

Participations were Nancy Wolff, DMLA General Counsel, CDAS; Matthew O’Such, VOP Search Engine Optimization, Getty Images / iStockPhoto.com; Robert Sewell, CEO SmartFrame Technologies, and Mark Milstein, CEO Microstocksolutions. DMLA Technical Advisor Doug Dawirs of Loudgain moderated.

  • The Google Licensable badge shows photos that are available to license, directly within Google…


Capturing real places in 3D and using them to photograph virtual objects — and much more

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Images courtesy DMLA/presenters

Writeup by Conference Chair Thomas Smith

Epic Games, CGI Backgrounds & Merkley+Partners demonstrate the advantage of a real-time rendering environment coupled with the integration of pre-produced photographic content, and how it brings efficiency and creative flexibility to client workflows at the 2020 Digital Media Conference from the Digital Media Licensing Association.

The session was moderated by Doug Dawirs and featured Heiko Wenczel, Ben Chambers, Roberto Kai Hegeler, and Armando Diaz.

Their panel discussed pre-Vis, layout design & approval, and virtual production, utilizing a vast selection of “Ultra-High-Res domes” to create stunning virtual photoshoots.

  • Clients face the same challenges: how to…


Photographing at the White House, covering Covid-19, documenting protests and more

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Writeup by Conference Chair Thomas Smith

2020 has been one of the most tumultuous years in recent history. From the global coronavirus pandemic to Black Lives Matter protests, photojournalists have been challenged like never before and forced to adapt to new conditions on a nearly daily basis.

A group of press photographers shared their work and experiences from the streets of New York to inside the White House at the 2020 Digital Media Licensing Conference from the Digital Media Licensing Association. From hospitals and looting, to demonstrations and Rose Garden press conferences, this year has dished out non-stop news.

John…


New features are a “game changer” for image licensing

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Photo by Nathana Rebouças on Unsplash

By Doug Dawirs

Technical Advisor, Digital Media Licensing Association

After a year of collaboration with the Digital Media Licensing Association, Google has launched its highly anticipated licensable image features. These features will help users identify images from licensors in Google search results.

However, there’s more to it than the badge. Through the Usage Rights filter users now can restrict search results to images available for commercial licensing.


Metadata for video is on the way

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Photo by Wahid Khene on Unsplash

The Digital Media Licensing Association’s Technology Committee, as part of its 2020 Initiatives, is focused on metadata preservation for photography and video.

The head of the committee, Mark Milstein, CEO of Microstock Solutions, also sits on the IPTC Video Metadata Hub committee, helping the footage licensing industry bridge technical differences on both sides of the Atlantic. Strides have been made in creating metadata standards for still imagery, and footage stands to benefit next.

“Central to that committee’s role is the creation of a universal metadata standard for video,” Milstein said. …


New site showcases expanding archive of music-related still images

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Bruce Springsteen & Clarence Clemmons 1980 ©Janet Macoska

Digital Media Licensing Association member Reelin’ In The Years Productions, one of the world’s leading footage licensing companies, announced today the launch of a new website dedicated to their growing collection of music-related photographs, photos.reelinintheyears.com, featuring a fully searchable database.

Known for their deep archive of music and entertainment footage, Reelin’ in the Years began offering still photos last year. …


The badge will make it easier for customers to find and license images for use

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Photo by Mitchell Luo on Unsplash

By Patrick Krupa of SmartFrame

Google is currently working on a new Licensable badge feature, which should make it easier to find and license images for use.

For many, this is a change that’s welcome but long overdue. As our recent article on image downloading attitudes explained, research indicates that many people use search engines to find images they want to use, with a majority specifically using Google Images. …

Digital Media Licensing Association (DMLA)

The trade association and voice of content licensors, their partners and the creators they represent.

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