Legal and other considerations

Photo by Jason Blackeye on Unsplash

By Amanda Perrot, Adobe

Advances in technology have allowed photographers and videographers to choose between more traditional equipment and increasingly nimble technology that can fit in a pocket. Other technology advances, such as the development of drones — also known as unmanned aerial vehicles (UAV) or unmanned aircraft systems (UAS) — present new opportunities to capture images and videos that might not otherwise be possible due to the challenges of accessing a remote location or shooting from a plane or helicopter. However, in order to take advantage of these new aerial perspectives for commercial purposes, photographers and videographers must comply…


Some version of what is happening now will endure into the future

Photo by Thought Catalog on Unsplash

Written by Sarah Conley Odenkirk, Partner, Cowan, DeBaets, Abrahams & Sheppard

All of a sudden, no one can talk about anything but NFTs! For those people who have used up all of their tech tolerance on Zoom meetings this year, understanding this latest frenzy can seem like an insurmountable task. But FOMO tends to be very motivational! Given that the value of the crypto art market has now reportedly surpassed $200 million, the fear of missing out may very well be warranted. And actually, as it turns out, NFTs really aren’t that difficult to understand. …


Perlmutter serves as Director of the United States Copyright Office

Credit DMLA

Writeup by Thomas Smith
CEO Gado Images
DMLA Programs Chair

The Digital Media Licensing Association works hard to promote our member companies and advocate on behalf of their interests. In addition to holding our annual conference, providing members-only documents and legal information, and facilitating connections within our industry, the DMLA advocates on a variety of legal and legislative issues, including copyright law.

On Friday, February 26, 2021, DMLA advanced this aspect of our mission by meeting with Shira Perlmutter, the new Register of Copyrights and Director of the United States Copyright Office. When Ms. Perlmutter took office in October 2020…


Conference attracts 240 attendees from 16 countries

Courtesy DMLA

The reviews are in: The 2020 Digital Media Licensing Conference delivered its promise of better-than-ever content while taking the event back to its international roots, attracting 240 persons from 16 countries to the six-day event.

From comprehensive sessions on hot topics in tech and legal to mind-bending demonstrations of synthetic cars, scenery and people, more than 60 speakers delivered a robust educational experience to participants. Each of the 26 educational panels and roundtables earned ratings above 8.5 out of 10.

“The program committee members worked hard to provide innovative, engaging content for their panels and roundtables,” said conference Chairman Thomas…


Tech and legal experts discuss the most cutting edge impacts of tech on media licensing

Courtesy DMLA

Write-up by Conference Chair Thomas Smith

Panelists at the 25th Digital Media Licensing Conference during the Hot Topics in Tech section discussed the hottest topics in tech, including Global RF license definition, metadata preservation, streaming stills, image and video tracking, the Google Images Licensable Badge, and image-centric SEO best practices.

Participations were Nancy Wolff, DMLA General Counsel, CDAS; Matthew O’Such, VOP Search Engine Optimization, Getty Images / iStockPhoto.com; Robert Sewell, CEO SmartFrame Technologies, and Mark Milstein, CEO Microstocksolutions. DMLA Technical Advisor Doug Dawirs of Loudgain moderated.

  • The Google Licensable badge shows photos that are available to license, directly within Google…


Capturing real places in 3D and using them to photograph virtual objects — and much more

Images courtesy DMLA/presenters

Writeup by Conference Chair Thomas Smith

Epic Games, CGI Backgrounds & Merkley+Partners demonstrate the advantage of a real-time rendering environment coupled with the integration of pre-produced photographic content, and how it brings efficiency and creative flexibility to client workflows at the 2020 Digital Media Conference from the Digital Media Licensing Association.

The session was moderated by Doug Dawirs and featured Heiko Wenczel, Ben Chambers, Roberto Kai Hegeler, and Armando Diaz.

Their panel discussed pre-Vis, layout design & approval, and virtual production, utilizing a vast selection of “Ultra-High-Res domes” to create stunning virtual photoshoots.

  • Clients face the same challenges: how to…


Photographing at the White House, covering Covid-19, documenting protests and more

Writeup by Conference Chair Thomas Smith

2020 has been one of the most tumultuous years in recent history. From the global coronavirus pandemic to Black Lives Matter protests, photojournalists have been challenged like never before and forced to adapt to new conditions on a nearly daily basis.

A group of press photographers shared their work and experiences from the streets of New York to inside the White House at the 2020 Digital Media Licensing Conference from the Digital Media Licensing Association. From hospitals and looting, to demonstrations and Rose Garden press conferences, this year has dished out non-stop news.

John…


New features are a “game changer” for image licensing

Photo by Nathana Rebouças on Unsplash

By Doug Dawirs

Technical Advisor, Digital Media Licensing Association

After a year of collaboration with the Digital Media Licensing Association, Google has launched its highly anticipated licensable image features. These features will help users identify images from licensors in Google search results.

However, there’s more to it than the badge. Through the Usage Rights filter users now can restrict search results to images available for commercial licensing.


Metadata for video is on the way

Photo by Wahid Khene on Unsplash

The Digital Media Licensing Association’s Technology Committee, as part of its 2020 Initiatives, is focused on metadata preservation for photography and video.

The head of the committee, Mark Milstein, CEO of Microstock Solutions, also sits on the IPTC Video Metadata Hub committee, helping the footage licensing industry bridge technical differences on both sides of the Atlantic. Strides have been made in creating metadata standards for still imagery, and footage stands to benefit next.

“Central to that committee’s role is the creation of a universal metadata standard for video,” Milstein said. …

Digital Media Licensing Association (DMLA)

The trade association and voice of content licensors, their partners and the creators they represent.

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